hi Matt,
I have used the same type of cutter as the one in the link with reasonable success.
The most successful way I found to use it without breaking the cutter is to use the drill on a slow to moderate speed. Initially the drill was set on high speed and wandered all over the place and I broke the cutter.
I didn't drill a pilot hole, but did centre punch it first.
You can also buy replacement cutters so you don't have to replace the complete drill bit.
Hope this helps
cheers
Bruce