I'd say as it was your first post, it would just look like an advertisement, not a recommendation.
Maybe people need to clarify if they have any affiliation with the business they are recommending? Maybe their brother or sisters boyfriend owns/runs the business and this would probably look to me as more of an advertisement than a recommendation.
DAZDA, noticed in your sig you have 2 different businesses listed there. Either you got the most awesome service from them that you thought it worth spruiking them to others, or you are affiliated with them in some way or another? Either way, doesn't bother me, just an observation as to why it would seem like advertising and not recommending.