Until 2007, I would have agreed with you. However, I had a flood damage claim with LSV in December 2007 (if you recall the Melbourne storms on December 19 I think it was) and I had 7 cars in storage semi under ground. End result - the water came half way up the doors. It is now (almost) June 2010 and the claim has still not been resolved, and I have just informed them that I am going to take the issue to the Financial Ombudsman Service. So, I would be very careful about buying insurance on price alone.